Radio and Television
A broad audience Red Bullet Talk radio Red Bullet Live television Red Bullet Action
Agenda: You're on the air! Red Bullet Airing public service
announcements Red Bullet Radio PSAs Red Bullet Television PSAs
Red Bullet Action Agenda: Distributing radio or TV PSAs

A broad audience
   Local radio and television stations often have talk shows or other community-based programming that generates lots of interest among listeners and viewers. These public affairs shows are always looking for ideas and they are a good way to reach a broad audience.
   As with other forms of media, getting a spot on radio or television is not as tough as you might think. Here are some general guidelines:
  • Contact the producer of a radio or television show that you think will be interested in your message. Suggest that a spokesperson from your organization appear on the program.
  • Send a follow-up letter and a packet of information on your group or issue.
  • Follow up with a phone call. Be helpful. Explain why this program or issue would be of interest to readers/viewers.

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