Need to see a sample?
Sample news releases are available by following the Communicating with Policy Makers: A Toolkit Samples link on the website.
News releases, sometimes refered to as press releases, are the cornerstone of any publicity program. Keep in mind that you are competing with hundreds of other releases for an editor's attention. Using the proper format is as important as content. Writing a news release takes practice. The first priority is to know why you are writing the release. Is the information important? Does the story have a local angle? Do you have all of the facts needed to present a clear picture of the story?
If you can time your release to coincide with a national event that has generated a lot of media coverage, there is a better chance of getting local coverage. These national events may be good or bad, and include national news broadcasts and shows such as 60 Minutes, Primetime, Dateline,etc. Remember, you can use the opportunity of negative press to make lemonade out of lemons. News releases can also relate to proactive events such as Stand for Children Day or Child Abuse Prevention Month.
News releases should be sent to broadcast and print media and should always be followed with a phone call. It is good to send a copy to both reporters and editors.
Most good news releases consist of the following:
Reporters may use information from your press release to supplement stories they are already writing or may be inspired to write stories based on the content of the releases. Remember, they can't write anything if they don't get your release!
Next Page > Reduce your news release hassles > Page 1, 2, 3, 4, 5, Table of Contents